There four main types of SEO explained:
On-page SEO: This type of SEO focuses on optimizing the content and structure of a website to improve its ranking in search engine results pages (SERPs). On-page SEO includes optimizing title tags, meta descriptions, header tags, and keyword usage in the website’s content.
Off-page SEO: This type of SEO focuses on building backlinks to a website to improve its authority and ranking in search engine results. Off-page SEO includes link building, social media marketing, and online reputation management.
Local SEO: This type of SEO focuses on optimizing a website for local search results. Local SEO includes creating and optimizing Google My Business profiles, building local citations, and encouraging customers to leave reviews. This type of SEO is essential for local businesses that want to be found by customers in their area.
Technical SEO: This type of SEO focuses on optimizing the technical aspects of a website to improve its ranking in search engine results. Technical SEO includes optimizing website speed, mobile-friendliness, and website architecture. It also includes resolving crawling and indexing issues, and implementing structured data. Technical SEO is important to ensure that search engines can easily understand and index a website’s content.
Each type of SEO plays an important role in improving a website’s visibility and ranking in search engine results. A comprehensive SEO strategy should include elements of all four types of SEO to achieve the best results.